Pilot programme — 10 places

Make videos for Qloser.
Get paid per video, plus performance.

$25–500 a video. The $25 is guaranteed once we approve it; the rest is a performance bonus on your own organic views. We ask you for each video before you film, and if it follows the brief it's paid — whether it does 2,000 views or 2 million.

Apply to create See the numbers

Takes about 4 minutes. We reply to everyone within 3 days.

Open to creators in the US, UK, Canada, Australia, New Zealand and Ireland. 18+.

What you'd be making videos about

Qloser is a questions card app. Questions for couples, for friends, for family — the ones people circle around for years and never actually ask.

That's the whole product, and it's why it makes good short video: the question does the work. You don't need to hard-sell anything — you put a real question in front of a real person, with the app on screen, and film what happens.

Qloser app — pick a topic

Pick your conversation theme

Qloser

GETTING TO KNOW
“

What’s the biggest misconception people form when they first meet you?

“
Casual Personal Soul

Swipe for next question

Preview: 'Getting to Know' Deck

Download it before you apply

Genuinely — spend ten minutes with it, ideally with someone else in the room. It's free to download and you don't need to pay for anything to see how it works.

Download on the App Store
Get it on Google Play

How it works

Three steps. No calls, no contracts to negotiate.

1

Apply

Fill in the form below. We look at your content, not your follower count.

2

Get your brief and your questions

The one-page brief and 3 months of Qloser Unlimited free, so you can pull your own question from the full library. We commission your first video there and then — so you’re never guessing whether we want one. Anything after that, we ask you for.

3

Post it and get paid

You post to your own account, tagged as an ad. You earn the $25 the moment your video is approved; payment is sent within 7 days. Performance is measured at day 30 and the bonus is sent within 14 days of that.

What you get paid

All of it. There isn't a second page with the real terms on it.

Base

We commission videos one at a time. Everyone accepted gets a first video commissioned — that one is guaranteed. After that we commission more from the creators whose work lands. A video you film without us asking isn't paid, so always wait for the go-ahead.

Once a video is commissioned and approved, the $25 is yours whether it does 2,000 views or 2 million. If it follows the brief and we can actually see and hear what's happening, it's approved. That standard is in the agreement — we can turn down a video that's out of focus or inaudible, but not one that simply isn't to our taste.

$25

Performance bonus

Per video, based on the views your post earns on its own, at day 30. Tiered by organic views, highest tier only — tiers don't stack. Capped at $500 per video during the pilot.

If we put ad spend behind your video, we subtract the views we paid for — so the bonus is always for reach you earned. Any organic lift that follows the promotion stays yours. You'll see both numbers with your payment.

25K views
$25
100K views
$100
250K views
$250
500K+ views
$500

Example month

One way a month could go: we commission 3 videos from you. Two do ordinary numbers. One catches and earns 120,000 views on its own.

Base — 3 approved videos × $25 $75
Performance — 100K tier $100
Total $175

That's one video working out of three. If none of them catch, you still made $75 — and nothing you make on our brief is unpaid.

Apply to create

Seen enough? The rest of this page is detail you can read after applying.

Who we're looking for

  • At least 1,000 followers on the account you'd post to, and you've posted consistently for the last 3 months — roughly twice a week or more
  • Your content sits somewhere near relationships, friendship, family, dating, or day-in-the-life
  • Someone is on camera reacting — that reaction is the whole video. It doesn't have to be you; filming your partner or a friend while you stay behind the camera works just as well
  • You're 18 or over — and so is everyone who appears in your video. Worth knowing before you film, especially for family content: no children on camera, ever.
  • You're in the US, UK, Canada, Australia, New Zealand or Ireland

Above 1,000 we stop counting. A 1,500-follower account that makes people stop is worth more to us than a 90,000-follower account that doesn't. The floor is only there because below it a post doesn't get enough reach to tell either of us anything.

What we give you

Ad budget behind the ones that work

We don't boost everything — we pick the videos showing real traction and put our own money behind those, running from your account rather than ours. If yours is one of them, the views, the comments and any followers it brings are yours to keep. It's the one part of this that's worth more than the fee.

A one-page brief, not a script

Five things every video needs, and the rest is yours. You pick the question from the app — over 2,000 of them — because the one you'd actually ask beats the one we'd hand you.

3 months of Qloser Unlimited, free

The whole question library, not the free sample. You need it to find your own question, and it covers the entire round.

A real answer on every video

Approved or not, you hear why. No silence, no ghosting.

Questions

Do I need a big following?
You need at least 1,000 followers on the account you'd post to. Above that, no — we look at the content, not the count. The floor is there because below 1,000 a post doesn't get enough organic reach for either of us to learn anything from it, and this round is partly about finding out what works.
Do I have to show my face?
Not yours specifically — but someone's. The video needs a real person reacting to the question on camera, because that reaction is the product. Film your partner, a friend, your mum; you can stay behind the camera the whole time. What doesn't work is a fully faceless video — hands, phone and text only. We could make that ourselves, and it teaches a viewer nothing about what actually happens when you ask someone this stuff.
Can I use trending sounds?
Only audio that's cleared for commercial use. Because you're paid for this content it counts as commercial, so use original audio or the platform's Commercial Music Library — most trending sounds aren't licensed for that. It's a mix of copyright, music licensing and platform policy, not a preference of ours. Worth knowing before you film, because clearable audio is also what makes a video eligible for a paid boost.
How many videos will I actually get to make?
Everyone accepted gets a first video commissioned — that one is paid the moment it's approved. After that we commission more from the creators whose work lands. We'd rather tell you honestly that it starts at one than imply endless volume we can't guarantee.
What if you just decide not to approve it?
The standard is in the agreement, not in our mood: if your video materially follows the brief, it's approved and paid. If it's close and one specific thing is off, we'll usually say so and let you fix it. If it isn't close, we'll tell you why — and you're free to post it without Qloser branding. Either way you get an answer, not silence.
Can I film with my family? My kids?
Family content is welcome — but everyone who appears on camera has to be 18 or over, and be happy for the video to be used in advertising. No children on camera, ever. If someone recognisable is in your video, make sure they know what it's for before you film.
How long does my post have to stay up?
At least 60 days. We don't claw anything back if you take it down early — you just won't be commissioned again. And if a post is bringing you harassment, take it down straight away and tell us. That's never held against you.
TikTok or Instagram — where should I post it?
Whichever one you're stronger on. You know where your audience actually is, and a video posted to your quieter account helps neither of us. Tell us which one is the main post before you publish — that's the one the performance bonus is measured on. You're welcome to put the same video on your other accounts too; it just doesn't add to the bonus. You don't need to be on both platforms to apply.
Do I have to show the app in the video?
Yes. A phone in your hand with the question on the card is what tells people what Qloser actually is. It's the one production requirement in the brief.
How do you count views?
Through the platform's own analytics, via the branded content connection you'll set up when you're accepted. We don't count screenshots.
What happens if someone buys views?
They're removed from the programme and they aren't paid. It's easy to spot and it isn't worth trying.
When do I actually get the money?
You earn the $25 as soon as your video is approved, and we send it within 7 days. Performance is measured at day 30 after posting, and we send the bonus within 14 days of that. Paid in USD through PayPal — how fast it lands after we send it depends on PayPal, not us. If PayPal doesn't work where you are, tell us and we'll sort something out.
Do I keep the video?
Yes. It stays on your account and it's still yours. You're also giving us permission to use it — on our own channels and in ads. If we repost it we'll credit you, and we'll ask for the file as well as the link so your captions don't end up under ours. Full terms in the agreement.
Do I have to label it as an ad?
Yes, every time, and there are three steps — do all of them.

1. Turn on the platform's disclosure setting. TikTok: Content disclosure and ads → Branded content. Instagram: Advanced settings → Paid partnership → Add Qloser.
2. Put #ad at the start of your caption, where it's visible without tapping "more".
3. Put a visible "Ad" or "Paid partnership with Qloser" on screen in the first few seconds of the video.

The third step is stricter than some brands ask for. We ask because the toggle alone is easy for a viewer to miss. This isn't optional — it's required by the advertising rules and platform policies where you are, and it's a term of the agreement.
Is this exclusive?
No. Work with whoever you like. The only rule is you don't hand the same video to a competing app.

Apply

Four minutes. We read every one and reply within 3 days either way.

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Questions before you apply? [email protected]